Overview

Commissioned directly by DJ IvanI—on behalf of the local municipality—we designed the promotional poster and digital assets for the Empalmada Popular during the Festa Major de Sant Martí in Altafulla. The core goal was to unify institutional assets provided by the town council with the artists' branding into a vibrant, high-energy promotional visual optimized for social media distribution.

The Challenge

The project presented a clear compositional challenge: integrating multiple pre-existing visual elements—including official municipal imagery, specific institutional typography, and distinct artist branding logos (DJ IvanI and DJ Rayo)—into a single cohesive design. We needed to maintain brand recognition for the official Festa Major while ensuring key event details (date, time, artist lineup, and event title) stood out clearly and dynamically on small screens without overwhelming the visual layout.

Our Approach

To achieve a seamless balance between municipal identity and night-event energy, we executed a structured visual strategy:
     - Visual & Hierarchy Integration: We took the provided artwork and primary typography of Festa  Major de Sant Martí d'Altafulla, creating a balanced structure that prominently highlights the Empalmada Popular heading.

     - Artist & Brand Alignment: We seamlessly integrated the official logos for DJ IvanI and DJ Rayo, treating them as primary visual anchors alongside the event schedule (Diumenge 10 | 00:00h).

     - Social Media Adaptability: Formatted and adjusted the composition to ensure perfect readability, visual balance, and immediate call-to-action impact across platforms like Instagram, Facebook, and messaging channels.

Project Gallery

Results

The final design provided the client and the city council with a bold, professional event graphic:
     - Unified Visual Identity: Successfully harmonized municipal elements with modern DJ branding into one powerful promotional asset.

     - High Digital Engagement: The social media adaptation delivered clear hierarchy and instant legibility, driving event awareness and attendance for the Empalmada Popular.

     - Client Satisfaction: Delivered an efficient workflow from concept to final export, meeting both the technical requirements of the artist and the aesthetic standards of the municipality.