Overview

Sport Weekend is a high-energy multi-activity athletic festival hosted at Tamarit Beach Resort, combining guided fitness masterclasses—led by guest instructors and the resort’s animation team—with exclusive entertainment events. To maximize guest attendance and drive foot traffic to Sport Club (the resort's core entertainment venue), the event organizers required immediate, eye-catching promotional content for social channels.

Stepping in under tight operational deadlines, we designed and produced two dynamic, 15-second animated Instagram Stories. The primary focus was highlighting two flagship social events: the opening "Welcome Vibes" evening party and the scheduled "Tardeo with DJ" session, driving key engagement and venue attendance.

The Challenge

     - Tight Turnaround & Agile Execution: With the core event marketing team fully occupied with on-site operations and venue logistics, the promotional assets needed to be designed, animated, and deployed rapidly without sacrificing visual quality.

     - Capture Attention in Short-Form Vertical Format: Instagram Stories require instantaneous visual impact within the first few seconds to prevent users from skipping ahead.

     - Clear Event Information Hierarchy: The graphics needed to communicate essential details—event name, location (Sport Club), timing, and overall vibe—in a clear, digestible manner within a strict 15-second animated timeframe.

Our Approach

Strategic Agile Workflow: Stepping in directly from within the venue's operational team, we leveraged Canva’s advanced timeline features to swiftly design, animate, and export high-quality video content tailored for 9:16 vertical displays.

 Dynamic Motion & Visual Hierarchy: To maximize visual engagement across Instagram Stories, we designed tailored motion assets that balance brand elements with high-impact kinetic typography:

     - Welcome Vibes Story: Designed to establish a festive and welcoming atmosphere for the opening night, this asset features vertically integrated animated typography, dynamic transition rhythms, and a subtle bursting particle effect to visually amplify the core event slogan.

     - Afternoon Party with DJ Story: Built around strong brand presence, the central event logo serves as the primary focal point, highlighted by a flashing neon light effect. Paired with a typewriter-style text animation, it effectively announces the DJ session and live raffle to drive audience awareness.

Conversion-Oriented Design: Positioned clear venue reminders (Sport Club) and persuasive calls-to-action to ensure resort guests and campers were motivated to visit the venue, directly supporting venue turnout and beverage/hospitality revenue.

Project Gallery

Results

     - Rapid Delivery & Operational Support: Delivered two fully finalized 15-second animated video assets on short notice, seamlessly filling the promotional gap during peak event setup.

     - Elevated Guest Engagement & Foot Traffic: The dynamic motion graphics generated high visibility across Instagram, significantly boosting awareness for both the "Welcome Vibes" party and the "Tardeo with DJ" session.

     - Direct Commercial Impact: Successfully drove foot traffic to Sport Club, contributing to high guest participation and increased venue sales throughout the Sport Weekend event.