{"id":2112,"date":"2026-07-23T14:43:01","date_gmt":"2026-07-23T12:43:01","guid":{"rendered":"https:\/\/koredesign.studio\/?page_id=2112"},"modified":"2026-07-23T17:56:19","modified_gmt":"2026-07-23T15:56:19","slug":"altafulla-empalmada-popular-poster","status":"publish","type":"page","link":"https:\/\/koredesign.studio\/en\/altafulla-empalmada-popular-poster\/","title":{"rendered":"Altafulla “Empalmada Popular” Poster"},"content":{"rendered":"\t\t
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Graphic & Visual Design<\/p>\n\t\t\n<\/a>\n

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Altafulla \"Empalmada Popular\" Poster<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n
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Overview<\/h2>\n\t\t\t\t\t

Commissioned directly by DJ IvanI\u2014on behalf of the local municipality\u2014we designed the promotional poster and digital assets for the Empalmada Popular<\/strong> during the Festa Major de Sant Mart\u00ed<\/em> in Altafulla. The core goal was to unify institutional assets provided by the town council with the artists' branding into a vibrant, high-energy promotional visual optimized for social media distribution.<\/p>\n\t\t\t\t\t

The Challenge<\/h2>\n\t\t\t\t\t

The project presented a clear compositional challenge: integrating multiple pre-existing visual elements\u2014including official municipal imagery, specific institutional typography, and distinct artist branding logos (DJ IvanI and DJ Rayo)\u2014into a single cohesive design. We needed to maintain brand recognition for the official Festa Major<\/em> while ensuring key event details (date, time, artist lineup, and event title) stood out clearly and dynamically on small screens without overwhelming the visual layout.<\/p>\n\t\t\t\t\t

Our Approach<\/h2>\n\t\t\t\t\t

To achieve a seamless balance between municipal identity and night-event energy, we executed a structured visual strategy:
     - Visual & Hierarchy Integration:<\/strong> We took the provided artwork and primary typography of Festa  Major de Sant Mart\u00ed d'Altafulla<\/em>, creating a balanced structure that prominently highlights the Empalmada Popular<\/em> heading.

     - Artist & Brand Alignment:<\/strong> We seamlessly integrated the official logos for DJ IvanI<\/strong> and DJ Rayo<\/strong>, treating them as primary visual anchors alongside the event schedule (Diumenge 10 | 00:00h<\/strong>).

     - Social Media Adaptability:<\/strong> Formatted and adjusted the composition to ensure perfect readability, visual balance, and immediate call-to-action impact across platforms like Instagram, Facebook, and messaging channels.<\/p>\n\t\t\t\t\t

Project Gallery<\/h2>\n\t\t
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