{"id":2185,"date":"2026-07-24T08:35:54","date_gmt":"2026-07-24T06:35:54","guid":{"rendered":"https:\/\/koredesign.studio\/?page_id=2185"},"modified":"2026-07-24T11:04:25","modified_gmt":"2026-07-24T09:04:25","slug":"ivani-winter-booking-campaign","status":"publish","type":"page","link":"https:\/\/koredesign.studio\/en\/ivani-winter-booking-campaign\/","title":{"rendered":"IvanI Winter Booking Campaign"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n \n \t\t\t

Graphic & Visual Design<\/p>\n\t\t\n<\/a>\n

\n\t\t\t\t\t
\n\t\t\t\t\t

IvanI Winter Booking Campaign<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n
\n
\n \t\t\t

Overview<\/h2>\n\t\t\t\t\t

For two consecutive years, we developed the official visual identity for DJ IvanI\u2019s winter booking campaigns. Designed to announce the opening of his seasonal performance schedule, each campaign relied on a distinct, high-impact concept rooted in American pop-culture icons\u2014reinterpreting classic visual references to craft fresh, memorable graphics tailored to the artist's brand and personality.<\/p>\n\t\t\t\t\t

The Challenge<\/h2>\n\t\t\t\t\t

Promotional booking graphics for DJs need to break through saturated social media feeds and immediately drive event organizers and venues to take action. The challenge was twofold:
     - Reinterpret world-famous pop-culture imagery (Uncle Sam\u2019s recruitment poster and the Jack Daniel\u2019s Honey label) into customized booking campaigns without losing the instant recognition of the original sources.

     - Balance bold artistic themes with crucial, high-legibility business details (contact information, booking status, and artist branding).<\/p>\n\t\t\t\t\t

Our Approach<\/h2>\n\t\t\t\t\t

We executed two dedicated visual concepts focused on storytelling, custom typography, and strategic social media packaging:

Winter 2020 Campaign (Uncle Sam Reinterpretation):<\/strong>
     - Visual Metaphor:<\/strong> Reimagined James Montgomery Flagg\u2019s iconic 1917 recruitment poster to communicate an assertive, direct call-to-action (\"I Want You to Book IvanI\").

     - Composition & Typography:<\/strong> Positioned Uncle Sam pointing directly at the viewer as the central anchor. We applied custom 3D typography with red fill and blue drop shadows matching the outer frame.

     - Brand Seal:<\/strong> Created an authentic \"American Standard\" quality seal containing the headline call-to-action (\"Reserva Ya\") alongside the artist\u2019s primary branding in dark blue tones.

Winter 2021 Campaign (Jack Daniel\u2019s Honey Reinterpretation):<\/strong>
     - Label Recreation:<\/strong> Custom-built an event graphic mirroring the classic Jack Daniel\u2019s Honey label, incorporating the signature queen bee illustration, ornamental borders, and multi-font typography while integrating contact details and \"Winter 2021\" booking notices.

     - Product Ad Mockup & Carousel Strategy:<\/strong> Produced a secondary, decorative promotional ad featuring a bottle covered by bees with the custom label applied.

     - Social Media Formatting:<\/strong> Structured both assets as a two-slide Instagram carousel\u2014using the high-impact bottle artwork as the main hook (Slide 1) and the close-up, high-legibility label graphic for detailed information (Slide 2).<\/p>\n\t\t\t\t\t

Project Gallery<\/h2>\n\t\t
\n \t\t
\n\t\t\t\t\t\t\t
\n\t\t\t